Máté Koczka

Freelancer PR expert in Hungary

Many companies try to get into the media because it means prestige, increases awareness and generates sales in the long term. One of the best ways to do this is to create and send out a press release.

An average journalist, on the other hand, receives 100+ press releases per day by e-mail, and only a fraction of them end up in the news feeds.

Koczka Máté Szabadúszó PR Tanácsadó
Kézben tartott kihangosító

I will help to get your press release picked up by journalists!

I have been dealing with PR consulting as a freelancer for more than 10 years, with thousands of online, print, TV and radio press appearances.

I will be there from the beginning to the end of managing the press release: developing the news, writing the text, distributing it to my own press list, lobbying and media monitoring.

More than…

Years of experience

Press releases / year

Press clippings / year

Years of experience

Press releases / year

Press clippings / year

Are you about to send a press release?

Ask me for a 30 minute online PR consultation FOR FREE!

Koczka Máté Szabadúszó PR Tanácsadó

What can you expect from me if we work together on your press release?


Every area and topic is different. I will tell you what realistic chances we have with your announcement in the media before we make a deal. If necessary, I will help shape the concept of the press release with my advice until it is sure to be successful.

Live media relations

I think there is no Hungarian editorial office where at least one or two employees do not know my name. As a PR professional and as a private person, I find joy in building and nurturing relationships, which is really beneficial in the profession.

Professional copy

Without exception, my copywriting subcontractors are practicing journalists – just like I used to be. Our experience helps in developing the topics and preparing the texts that best fit the pages. We write 300+ press releases per year, mainly for SMEs.

Software background

I send out the press releases with the help of a software specially developed for this purpose, with a monthly fee, which enables the testing of the letters and the exact tracking of their statistics. I have several IT systems to help me with media monitoring, so we can easily find all online, print, TV and radio mentions.

Own press list

During my more than 13 years in the PR profession, I built a database containing the e-mail addresses of nearly 2,000 journalists and editors. I send the press releases to this own press list. In addition, I supplement the list each time with other professional and thematic media that best fit the topic.


There has never been a press release that I sent out that was not taken down by anyone in the media. That’s why I’m happy to offer a guarantee: if your announcement doesn’t appear in at least 5 media outlets, you don’t have to pay anything!


“We have been working with Máté for several years. Our experience with him as a PR specialist is very positive. He is flexible, open to new ideas and in many cases we come up with ideas together, which moves each project forward and makes each project more interesting. He writes in a good style and thanks to his excellent network of contacts, we can bring the solar topic closer to people. I can only recommend it.”

Orsolya Beleznai
Marketing Director, Wagner Solar

“Máté and I have been working together periodically for several years on a project. There is no question of who to turn to, I can always count on his professional help, he fulfilled all requests in a timely manner as flexibly as possible. It is very easy to work together because from shared ideas, Máté prepares a great, well-rounded PR article that, due to his experience and network of contacts, he can convey to the right places according to your company’s profile. I wholeheartedly recommend consulting and working with him!”

Szilvia Sóti
Golf Sales Executive, Zala Springs

“Communication went smoothly from the first moment, he kept the deadlines to the minute, helped with ideas, gave feedback, and most importantly: he kept his promise. He has a broad view of the media, his experience and network of contacts helped to deliver the news to the right place, thanks to which we achieved great, measurable results in a national context. Together. This is important, because I think this is the only way it can be.”

Dániel Szántó

“Since I’ve been working with you, the number of media inquiries has completely exploded. My goal was to make my name known in the country and within the profession, I SUCCEEDED! I don’t have a great reference point in terms of a PR manager, but I’m sure that the best possible decision I made when we started working together. I felt many times that I wanted to break through that certain wall, but I couldn’t do it alone. I have recommended you to a lot of people since then and I am happy to share my experiences with you.”

Fazekas Ádám Fazekas
Master Confectioner, Fazekas Cukrász Kft.

“Press appearances? PR or self-brand building? I can only recommend Máté! We have been working together for years, with several companies and areas. We had many successful campaigns where he was not only present as a PR expert. With his professional skills and experience, he even helped in the creation of the strategy! If you feel you are too small to have your own PR specialist, feel free to look for him! A huge help in establishing your expert status! Go to everyone who wants to be known and famous!”

Dr. Judit Lenke Tóth
Data protection and data security lawyer, AML specialist

“Máté has been GDN’s external PR for years. It is very good to work together on press communication and press releases. Together, we can bring new topics to the profession, which you can present in the media with good connections. In addition to professionalism, a good human relationship has also developed between us.”

Zoltán Gadanecz
Founder & Owner, GDN Real Estate Network

“Máté and I immediately found common ground. His professionalism aligned perfectly with the goals of RAVAK, resulting in numerous PR articles represents the sort of know-how which I can strongly recommend to companies and entrepreneurs alike. Thank you, Máté!”

István Pintér
Head of Marketing, RAVAK

“Máté is one of the best PR people I’ve ever met. He regularly prepares press releases for us and has already organized several media study trips to the hotel. Finally, a communication specialist who really feels the brand, has an extensive network of live contacts, you can always count on him. I am happy to recommend him.”

Miklós Belán
Director, Visegrád Royal Club Hotel ****

“Máté and I have been successfully cooperating since 2014 in connection with the PR communication of FIVOSZ’s biggest annual event, the Week of Young Entrepreneurs. In addition, he prepared and published many successful press releases on economic topics on our behalf. He is a real teammate, from whom we always get professional work.”

Patrik Kobács
Chairman, FIVOSZ – Young Entrepreneurs Association

“Now I know that if someone says that ‘PR is only for big companies’, then he has not yet worked with the Máté. I strongly recommend it to any company for which it is important to be able to create the impression of a reliable, credible company, because in my experience, this is what PR gives us the most (and through it many VIP customers).”

Ferenc Surányi
CEO, M.I. Solutions

3 arguments for press release

It’s free

As a result of the press releases, the newspapers write about you “for free”, at least you will not receive an invoice from the publishers. For a fraction of the amount spent on paid ads and PR articles, you can get into the media in a guerilla fashion with our help. All it takes is a good story.

It’s authentic

News is much more authentic than advertisements. If they read about you in an article or see you in an interview, they are proven to believe you more than if you said the same thing in a paid advertisement. PR is able to build trust in your target audience, thereby helping you achieve your goals.

It builds your brand

One of the biggest benefits of PR is that it leaves a mark on people. Media exposure builds reputation. And reputation is trust in the company, which adds a huge emotional surplus to the evaluation of a product or service. The result is more and more interested people and customers.

Press products in which the news represented by us have already appeared

(without being exhaustive)

Koczka Máté PR és Sajtó szakértő

Are you a journalist?

Fill out the form if you would like to receive a press release from me!